Education

Workshop Details

Can Libraries Be Sold Like Soap
Traditionally, many librarians have perceived commercial marketing as a wash, because libraries have such a noble cause. You may turn that thinking around when you get turned on to social marketing, and how it can be used to promote library services and resources. Social marketing is an area of business research and practice that uses proven market techniques to promote the public good. All types of library professionals are encouraged to attend this workshop. At the end of this workshop you will be able to: Recall the history of social marketing and its relevance to libraries Identify contemporary social marketing campaigns Recognize the elements that make social marketing campaigns successful Apply social marketing best practices to libraries Begin to draft a marketing plan using social marketing techniques
Who Should Attend This Workshop:
All types of library professionals, but especially those charged with marketing and promoting library services
Prerequisites:
None
Session Notes:
Continuing Education Credits:
0.6 CEUS:
6 Contact Hours
Instructor:
Yvonne Mery, Mary Evangeliste,
Date/Time/Location:
Format:
Lecture, examples, activities, and exercises
Cost per person:
PALINET Member $250 FEDLINK Member $275 Nonmember $300
FEDLINK members must prepay workshop fees - credit card, check, or delivery order number accepted SOLINET and all other non-members must prepay face-to-face workshop fees - credit card or check accepted